E-Cell, IIIT Hyderabad in association with Asian Institute of Family Managed Business organised “Samagam”, an interactive session with Mr. Durgesh Gupta, CEO of Real Shoppee Retail Private Limited who shared his learnings and insights about managing a family business in the modern day and age. Mr. Gupta also highlighted the prominent family businesses running efficiently in the modern world, and a detailed analysis of their structure and functioning followed. He also took questions on the subject and provided his expert opinion.